About

Hi, I’m Moustafa.

I lead data and AI work that changes how teams deliver: I set up the team, the standards and the platform, and I stay close enough to the build to architect it myself.

I came to data from geophysics. For eight years at Baker Hughes I monitored real-time drilling and wireline data on rigs in Egypt and Australia, where spotting a small anomaly early could save a well, or a client millions. After a brief stint in the UAE, I worked in Western Australia's mining and water sector and pursued doctoral research at Curtin University on shale-gas formation evaluation using Python and machine learning.

That path led into data engineering and consulting. At DataDivers I delivered Snowflake, Azure, AWS and Power BI solutions for INX, Telethon Kids Institute, Arc Infrastructure, AFG and the WA Department of Mines, often turning a small proof of concept into a long-term partnership.

At Amplify-Now I built the reporting team from scratch, then led the company's AI enablement. I designed a self-improving knowledge and delivery system on Claude that now supports more than 50 colleagues across support, reporting, product and engineering. I am now researching how much of that AI work can run on local models.

How I work

• Measure it. Every claim on this site comes with the number that backs it.
• Make it repeatable. Standards, training and automation beat heroics.
• Keep humans in the loop. AI drafts and checks; people approve.
• Start small, prove value. A two-week POC is the best sales pitch I know.

I speak English and Arabic, and I’m based in Perth, Western Australia.